Social Media Manager

Roles and Responsibilities

Social Media Strategy & Execution:

• Develop and implement a results-driven social media strategy tailored to the IT industry.
• Plan and manage content calendars across platforms like LinkedIn, Twitter, Facebook, Instagram, and YouTube.
• Schedule, publish, and monitor daily posts to ensure timely engagement with the audience.
• Stay up to date with platform algorithm changes and adjust strategies accordingly.

Content Development & Brand Messaging:

• Create engaging, informative, and visually appealing content that reflects the organization’s brand, tone, and technical expertise.
• Collaborate with internal teams (product, tech, HR) to generate content that showcases company culture, case studies, product features, and industry thought leadership.
• Work with designers to produce creative assets (images, videos, infographics) aligned with campaigns.

Community Engagement:

• Actively monitor social media platforms, respond to comments, and engage with followers to foster brand loyalty and trust.
• Handle queries, feedback, and interactions in a timely and professional manner.
• Identify opportunities to initiate or join conversations relevant to the IT sector.

Campaign Management & Promotions:

• Plan and run paid social campaigns to promote services, events, hiring drives, or product launches.
• Manage advertising budgets across social platforms and ensure optimal ROI.
• Track and analyze campaign metrics such as reach, engagement, CTR, and conversions.

Analytics & Reporting:

• Use tools like LinkedIn Analytics, Meta Insights, or Google Analytics to measure performance.
• Create monthly performance reports highlighting KPIs, growth metrics, and actionable insights.
• Recommend data-backed improvements to enhance future campaigns.

Market Intelligence & Trends:

• Research industry trends, hashtags, competitor activity, and audience behavior to inform content and engagement strategy.
• Leverage trending topics and news within the IT domain to position the company as a thought leader.

Internal Collaboration:

• Coordinate with sales, HR, design, and development teams to support campaigns like talent acquisition, product launches, webinars, and client case studies.
• Ensure brand consistency across all digital and offline touchpoints.